Discover the importance of understanding the customer’s entire digital journey with your brand in this insightful mini guide with CEO of Experience Investigators Jeannie Walters, in partnership with our experts at NICE CXone.
Today, it’s not enough to start tracking the customer’s journey after they interact with an agent. You need to understand their digital journey through the lens of your customer’s entire experience with your brand—and that all starts with journey mapping.
Luckily, we have a guide for that.
This mini guide is designed to help you:
- Understand the point of view of your customers
- Map the customer’s digital journey from the context of their overall brand journey
- Adapt to evolving customer expectations and needs
Let’s do this!
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