OnDemand video: What you need to know to drive B2C growth


Customer experience management (CEM) platforms are going to be a crucial growth driver for the business-to-consumer (B2C) sector in the next decade. In fact, the market for CEM solutions is estimated to rise 18% each year through 2027 – with eventual sales hitting $27 billion! That’s why large B2C companies need data-centric, artificial intelligence-enhanced solutions to drive efficiencies for, and interactions with, their customers.

Watch this video and discover the benefits and results a well-planned CEM implementation can deliver.

What you can expect

  • Learn how CEM insights can prioritize your business’s next improvement.
  • Explore how leading B2C companies use CX to improve KPIs and ROI.
  • Find out why it’s essential to unify customer data.
  • Discover how to move beyond mapping to layered intelligence.
  • Tap into how an orchestrated journey provides value in real-time for customers.
  • Pick up ways to enhance customer journeys through app-centricity.
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